Dynamo Moscow football club and BETCITY betting company have announced cooperation. From July 1, BETSITI will become the new title partner of the club for the next three seasons.
The solemn signing of the agreement took place at the St. Petersburg International Economic Forum (SPIEF) – it was attended by Dynamo CEO Pavel Pivovarov and BETCITY CEO Elena Serova. Dynamo Chairman of the Board of Directors Alexander Ivlev and blue and white striker Konstantin Tyukavin also attended the event.
As part of the cooperation, the BETCITY branding will appear on the chest of the game uniform, shorts, training and parade equipment of the men's and women's teams.
In addition, the bookmaker's branding will be presented at the team's home matches at VTB Arena. The partners are planning bright activations for Dynamo fans and large-scale lifestyle projects, prize draws and gifts, and much more.
Pavel Pivovarov, Dynamo CEO: "BETCITY will receive the most premium package of advertising inventory, including placing its logo on a T-shirt in the best place, on the chest. Our partner will receive the largest inventory at the stadium, the largest number of positions on our digital resources and priority for naming and advertising in our best projects.
BETCITY has a history, competitive advantages and ambitions to take a leading position, which also corresponds to Dynamo's ambitions. We hope that it will be easier for us to achieve our goals together.
The second direction of cooperation is the direction of social responsibility. We have agreed on a plan to support the Dynamo Academy. We are currently under construction of a new complex of the central Academy, and the significant amount of support planned by BETCITY is very important and valuable to us. Our students are our future, and the help of our partner in this direction is a sign of a long–term approach to partnership.
The third direction is the lifestyle direction. We understand that now football is not just a sport, but also an entertainment industry, the audience of which is much larger. Together with BETCITY, we are planning to expand our work with it and have planned to participate in various events, festivals, projects in the field of gastronomy, fashion, music and other things. In this direction, we see the similarity of our views on the brand platform and the target audience, and we are confident that it will be more effective to implement these projects together. In the next three years we will have a lot of work, joint emotions and victories."
BETCITY CEO Elena Serova: "We are sincerely pleased to announce cooperation with Dynamo. The Capital Club is one of the brightest and most ambitious sports projects in Russia. For us, the partnership with Dynamo is an opportunity to increase our presence in Moscow and implement large–scale activations for fans. We are sure that our joint projects will please many fans of the club. After all, we are united by common values – love of sports, passion, excitement and the desire to win."
BETCITY bookmaker is one of the most experienced players in the market, a multiple winner of Russian and international awards. Over 23 years, the company has built an impeccable reputation and strong principles, the most important of which are caring for players, maximum loyalty, and customer focus.
In 2025, BETCITY won two RB Awards nominations – "Most Reliable Bookmaker" and "Best Odds" – and was also named "Bookmaker of the Year" by the "Sport and Russia" awards.
BETCITY is the title partner of the Futsal Super League and the Fight Nights promotion, and also collaborates with clubs in the KHL, RPL, First League, and United League.