"We and Dynamo are very close in goals and spirit." The founders of Luchi

Pavel Pivovarov: It's always a pleasure to renew agreements with our partners, because an extension is a sign that we've found common ground, that we're like-minded, that we're moving forward and developing our partnership. This is exactly what we're doing with our premium and technology partner, the insurance company Luchi.

Luchi is celebrating its tenth anniversary this year, and we congratulate them. Exactly one year ago, we presented our first contract, and now our cooperation is expanding. Among the important joint projects we've completed is the surgery of our footballer, Artur Gomez, which was supported by Luchi, and we're very proud of that. Our club's employees, hundreds of them, are covered by a voluntary medical insurance program and receive top-quality care. We have very high employee satisfaction ratings, well above the market average. We're constantly communicating, and our partner responds, selects the necessary services, and successfully solves problems. I'd like to personally thank the management of the Luchi company for always being in touch with us.

We're working on joint marketing and content projects, and we celebrated Medical Workers' Day together with our medical service. There was the "11 Silent Men" project, and there was a charity project with Konstantin Khabensky. Our collaboration is broad, and we're happy to continue it.

Mark Sanevich: It's wonderful to hear such warm words about our partnership. We're also very pleased to be renewing our contract this year and expanding our partnership. One of our company's core focuses is health, and health and sports are closely intertwined. We consider ourselves a fashion brand, and we consider Dynamo a fashion brand that communicates the right narratives about sports to the masses. We have a great young audience we can engage with.

I'm very pleased that we're launching truly important social projects. Our company's mission is based on improving people's quality of life and health, transforming insurance from something complex and boring into a truly simple and high-quality technological product. It's very important and gratifying for us to have a partner like Dynamo. I think we'll do many more great things together.

Mikhail Belyandinov: A year has flown by. I remember, initially, this was our first sponsorship, and we weren't quite sure how it would work. I think in a year, we've become not just partners, but friends. Dynamo and I are very close in spirit, so we didn't just remain sponsors but began working on joint projects, which have already been mentioned – both in oncology and charity, because sports and medicine are truly very close.

I think the new generation values ​​health more than our parents did. It's truly becoming important. I see that Dynamo and I are very close in our goals and spirit. I'm glad that we're extending our partnership for next year. I hope we'll do many more exciting things and be able to delight you with something truly exciting.

Artur Gomez: I'd like to thank our Dynamo team and the Luchi company for making my surgery a success in such a short time. Thank God, I'm feeling well and training again now.

- Arthur's surgery is quite a unique case. Surgeries aren't often performed in Russia. How difficult was it, and can we say that in the current situation, this gives the club a competitive advantage over others?

Pavel Pivovarov: The fact that the surgery took place in Russia speaks volumes about the level of healthcare in our country, the level of insurance services, and the support we received from our partners. As we've already noted, this support is exceptional compared to the rest of the market. As for any kind of competitive advantage, frankly, we didn't think about it. The key objective was the player's recovery. Whether other clubs have this or not, we didn't prioritize it. The fact that this project was completed is our joint achievement. We thank our partners once again for this.

- How successful and popular is your fan project? How many people are involved? Perhaps you'll have some future projects based on this?

Mikhail Belyandinov: I'll add a little: we're not just sponsors, we're also fans of the club, so we're interested in the fastest possible recovery and rehabilitation. From a human connection perspective and rooting for the club's success, speed is, of course, very important to us.

Mark Sanevich: Regarding the projects we're launching, we're currently launching a fairly large project for Dynamo fans within the framework of voluntary medical insurance, offering services and discounts, our virtual clinic products, psychologists, and everything related to health. I can't disclose specific figures yet, but I know we'll definitely be launching more projects like this and engaging with the audience regarding Dynamo's health. I think it'll be interesting.

— How important is the Dynamo brand and access to the club's audience to you? How has this partnership impacted your brand awareness?

Mark Sanevich: As Misha already said, we're fans of the club ourselves. I can say that the projects we've launched have impacted both the company's visibility and the visibility of our joint projects. We often hear from our clients about Luchi' collaboration with Dynamo: "We saw you at the stadium and saw that you have joint projects." This really works well for the company's visibility. When two great brands come together, it usually yields good results.

Mikhail Belyandinov: I'd add that, in terms of our activities, this is probably one of our best, in fact. When we talk about sponsorship, you always try to find a brand that resonates with you and appeals to your audience. That's why we're extending our partnership, because we believe we're a good match and have achieved our goal.

— Could we say that this extension is a Luchi of support for Valeri Karpin?

Mikhail Belyandinov: Yes.

— A question for Arthur: when can we expect you back on the field?

Arthur Gomez: I'm already starting to slowly train on the field. I need some time to get back into shape and return to the main group. I feel good, and I'll be back on the field next calendar year, after the winter break.

— Your partnership is directly linked to the players' health. Are you setting any specific sporting goals that you hope to achieve through this collaboration? For example, reducing the team's injury rate by a certain percentage or improving the team's medical performance according to some metric?

Pavel Pivovarov: Good question. In general, we have a goal-based management system at the club. There are key performance indicators for various departments and managers, including the heads of the medical service, related to the speed and quality of recovery. These are quite complex indicators. I'm not ready to reveal them to you right now, but they exist. Of course, the speed of medical services is a key aspect of our collaboration with the Luchi company. It's a very important factor.

— The "Eleven Silent Men" and "Charity Instead of Souvenirs" projects are more about image and social responsibility than insurance. Why did you decide to include these projects in the partnership? How do you measure their success?

Mikhail Belyandinov: Although we are involved in insurance, our primary focus is health. We are medical doctors ourselves. Medicine is in our DNA. Incidentally, we initially studied and worked in oncological urology. Therefore, on the one hand, it could be called an image project. On the other hand, it's not so important how we approach it—through insurance or health.

Yes, we came up with this idea together with our partners from Dynamo. We all liked the human side of it, and we decided to implement it. I was very surprised that it resonated so well with people. You know, there were stands here in the stands, and quite a few people came up to them during the break. On the one hand, it was a football match and fun, but on the other, it was a serious and complex topic. And yet, it resonated. We realized that this wasn't just our personal interest, but that there was also interest from people.

Pavel Pivovarov: I'd like to add: indeed, the topic of social responsibility is important for the club, and it perfectly aligns with the ideology of our partners. The fact that we've implemented, essentially, social projects is fantastic. We'll continue in the same spirit.