The agreement will mark the creation of a single cultural and sports space designed to strengthen the legacy of one of the most famous and titled sports societies in Russia. The joint work will be aimed at the strategic development, popularization and recognition of our brand.
The agreement was signed between Dynamo Museum, Dynamo football club, Dynamo hockey and rugby. The solemn ceremony took place today at the Dynamo Museum.
The agreement was signed by Pavel Pivovarov, General Director of Dynamo FC, Stanislav Kovalev, General Director of the Dynamo Museum, Sergey Sushko, General Director of Dynamo HC, Pavel Trusagin, General Director of Dynamo RK, and Yuri Belkin, Deputy General Director of VTB Arena.
The key aspects of cooperation will be the preservation of history, joint projects, popularization of the movement and educational programs.
Pavel Pivovarov, General Director of Dynamo FC:
– I want to thank our dear and beloved Dynamo Museum. Two years ago, our players participated in its opening, and it was like yesterday. It's great that we have such an intersection point between the past and the future, between football, hockey and other sports disciplines, for all Dynamo fans and Dynamo athletes. We are actively involved in the programming of the museum, not so long ago Kostya Tyukavin was here at an autograph session, to which there was a huge queue for the entire Petrovsky Park. We will continue to do this.
As for today's event, this document is strategic for us. This is just the beginning. It's great that professional sports clubs think about their audience, which intersects with them – they are all Dynamo. We will be able to plan events together and help traditional fans of one sport to be interested in other disciplines, thereby developing our audience of fans.