On Friday, July 18, the football club "Dynamo" Moscow announced the beginning of cooperation with the technology brand DIGMA PRO, which becomes the exclusive sponsor of the club in the categories "TVs", "Laptops" and "Tablets".
The partnership, designed for the 2025/26 season, will open up new opportunities for integrating modern technological solutions into the life of the club and its fans.
The brand's products will also be presented on the territory of VTB Arena – a branded zone for fans' leisure is expected to open in the near future. Special attention in the partnership will be paid to social initiatives – it is planned to launch joint special projects aimed at developing the community of fans and supporting their passion for football. Details of these programs will be published additionally during the season.
— Partnership with such a high-tech brand strengthens our image as a modern and innovative club, helps attract a new youth audience and makes it possible to use DIGMA PRO products in the club infrastructure. We are related not only by the letter "D" at the beginning. Our companies also have synergy in values. Our classic motto speaks of moving towards a new one, and DIGMA PRO is an innovative brand that actively invests in the development of digital products, making technologies accessible to a wide audience," said Ilya Kedrin, Dynamo Executive Director.
DIGMA PRO is a brand of modern electronics for work, creativity and development. Cooperation with Dynamo reflects the main mission of the brand – to turn technology into affordable opportunities for those who are ready to move forward towards new victories.
The main areas of cooperation:
extensive advertising integration of DIGMA PRO during matches and media activities of the club;
brand placement on digital and offline platforms, including VTB Arena;
joint special projects and activations for fans aimed at engaging the audience;
release of a limited co-branded series of digital devices for fans.
— For us, partnership with the legendary Dynamo is more than sponsorship, — said the brand director of Private Labels. Merlion Arina Smirnova. – This is an opportunity, together with the club and its fans, to create a future where technology becomes part of bright emotions and new victories. DIGMA PRO believes that progress should be accessible and sport should be inspiring. Together we will make this season truly technological and memorable!
The official distributor and owner of the DIGMA PRO trademark in the territory of the Russian Federation is MERLION company.