The signing ceremony of the contract between the Dynamo football club and the HQD ENERGY brand of energy drinks took place at VTB Arena before the start of the Dynamo— Zenit Russian Championship match.
The cooperation agreement is valid until the end of the 2026/27 season with the possibility of extension.
Within its framework, the parties will release a collaborative taste of ZERO SUGAR, developed taking into account the current trend for conscious consumption: no sugar, only energy and tone. It will be designed for athletes and fans who follow the form, health and nutrition.
— We will convey in a new taste without sugar the energy with which the players of the legendary club charge their fans and the mood to win when meeting any opponent. We are glad to feel like a part of a large Dynamo family, and I am sure there are many bold and unique joint projects ahead of us, and our cooperation agreement will become an important page in the history of HQD ENERGY and FC Dynamo," said Sergey Ivashkevich, CEO of HQD ENERGY.
The parties also plan to implement a series of bright joint projects that will make attending matches even more intense and memorable. In the near future, a special interactive zone from HQD ENERGY will be presented at Dynamo's home games, where fans will be able not only to get acquainted with the brand's new products, but also to recharge their energy before the match, take part in contests and win exclusive prizes.
— We are pleased to announce the launch of cooperation with the HQD ENERGY brand. This is a landmark event — for the first time in Russia, a football club finds a partner in the category of energy drinks, and we are pleased to enter into partnership with a young, ambitious and stylish brand.
HQD ENERGY shares our values: striving for quality, attentive attitude to the audience and courage in experiments. We are impressed that these energy drinks, despite the premium level, remain accessible to every fan, and its unique line of flavors and bright collaborations set new trends in the market. I am sure that our partnership will become a bright page in the history of both brands, — said Pavel Pivovarov, CEO of Dynamo.
The HQD ENERGY brand produces extra-class energy drinks, which are created using premium European ingredients. The company has the largest line of bright flavors among all the energy drinks on the Russian market, actively cooperates with popular artists and participates in major sporting events.