The Dynamo football club and Dixy, one of the largest Russian retailers, have signed a new cooperation agreement until the end of 2025.
Dynamo has been successfully cooperating with its premium sponsor for the third year, the interaction with which is becoming more and more voluminous and dense. And this is not surprising, since two dynamically developing brands are united by a common goal – constant development and victory in their field.
Dixy and Dynamo are always open to new ideas and activities, in which you can often take part at VTB Arena. During the home matches of our club, the children's room and the Dixy children's cafe, beloved by young fans, work on the B stand, co-branded kits are sold at food outlets, and the brand is comprehensively integrated into the matchday program.
The parties are not afraid of experiments, as stated in the slogan of cooperation "we do it boldly." Over the past year, fans have been able to see their favorite Dynamo football players in new roles as customers, cashiers and even cooks, when they cooked popular dishes under the guidance of the Dixy chef.
Dixy understands the important role of sports in a person's life, supporting and popularizing various physical activities in every possible way. They regularly hold joint races with the Dynamo Runs running club and this year they will become a partner of the club at one of the city marathons.
The Dixy chain is part of the Magnit group of companies and is engaged in the sale of food and consumer goods. Dixy has more than 2,400 stores, mainly in the "at home" format, in more than 500 localities. The company's outlets and distribution centers are located in the Central and Northwestern Federal Districts.