FC Dynamo Moscow and DIXY retail chain have signed a new agreement for 2024.
In the upcoming year, the partnership between both parties will become even closer and broader. In particular, it will include:
DIXY brand presence in the framework of RPL matches and Russian Cup games;
special projects in promoting DIXY trademarks and shows with football players;
sports events with the participation of Dynamo veterans' team;
collaborations with Dynamo Running club;
integration into the matchday program and Dynamo online show;
joint projects with the participation of ambassadors.
As before, interaction with the children's audience will remain an important part of cooperation. In addition to the beloved DIXY children's zone at VTB Arena, sports events for children will also be held at the training ground in Novogorsk.
FC Dynamo and DIXY retail chain began cooperation in December 2022.
DIXY retail chain is part of the Magnit group of companies. It is engaged in the trade of food and consumer goods. DIXY has more than 2,200 stores, which are mainly located round the corner in more than 500 residential places. The company's retail outlets and distribution centers are open in the Central and Northwestern Federal Districts.