On Tuesday, March 4, an event was held at the BetBoom Dynamo House in GUM, where the Dynamo Moscow football club and the leader in the field of innovative technologies Dreame Technology announced the extension of cooperation, which began in the spring of 2024.
The event was attended by Dynamo Commercial Director Dmitry Mankin, Director of Dreame in Russia Mark Lin, PR Director of Dreame in Russia and the CIS Yulia Shadrina, brand ambassador Julianna Karaulova, as well as football players of Dynamo Daniela Basaeva and Isidora Vuchkovich, who participated in the presentation of brand new products: the most striking of them were innovative cleaning vertical vacuum cleaners Dreame Z30 AquaCycle and Z20 AquaCycle.
— Our cooperation has been going on for a year now, and the extension of the agreement means that the partnership is developing correctly, we are on the right track. Over this year, we have become attached to the Dreame brand, and our players, for example, Konstantin Tyukavin, really like using their products. Dreame really creates premium products that improve life. It is well integrated into sports marketing, has a serious history of cooperation with European giants such as Borussia, Inter, Galatasaray. I hope that Dynamo has taken a worthy place in this list. New, memorable activations await us ahead, — said Dynamo Commercial Director Dmitry Mankin.
— It has already become a good tradition for us to gather here, but this day is special. We come here as on the field – not just to present new products, but to score a decisive goal for the future together with you! Each product is our signature "feint": today you will see how technology turns routine into a game, — said Director of Dreame in Russia Mark Lin.
Dynamo's cooperation with one of the Chinese flagships started in March 2024, when Dreame received an exclusive in the categories of "Cleaning household appliances" and "Hair care equipment". As part of the first contract, a project was organized for fans "Dynamo and Dreame Day" with a visit to the team's training in Novogorsk. The brand also actively supports various Dynamo marketing initiatives.
In the future, it is planned to increase the volume of integrations, a social project with the support of fans with limited mobility and a new interpretation of the Dynamo and Dreame Day project. Also in Dynamo stores it will be possible to purchase a unique line of co-branded vacuum cleaners.
The Dreame Technology company, founded in 2017, is engaged in the development of intelligent household appliances and strives to make smart cleaning technologies accessible to consumers all over the world.