Ilya Kedrin: Congratulations to everyone on the opening of the season. We are very pleased that we are welcoming him with our new partner – the technological brand DIGMA PRO, which becomes the exclusive sponsor of the club in the categories "TVs", "Laptops" and "Tablets". We are very glad that you are with us.

Arina Smirnova: Today is a landmark day for DIGMA PRO. It is a great honor for us to become a technological sponsor of the legendary Dynamo club. This partnership is the beginning of the synergy of two teams united by the desire for leadership, innovation and victory.

DIGMA PRO is a brand of electronics for work, creativity and development. More than 30 years of experience of the Merlion group of companies, the largest IT distributor in Russia, is our foundation and accumulated expertise. We carefully study the needs of users and develop devices that make technology accessible and understandable to everyone. Current characteristics, thoughtful design, developed in collaboration with leading design bureaus, high reliability and price-quality balance. Our responsibility does not end at the time of sale of the device. We invest in a wide network of service centers and give an extended warranty to ensure that users are confident in our devices.

Why Dynamo? The values of the club, the pursuit of excellence and team spirit perfectly coincide with the philosophy of our team. Together with the club and its loyal fans, we are opening a new chapter in which advanced technologies become a reliable partner on the field and ignite emotions in the stands. We believe in the power of this union and look forward to the beginning of a joint journey.

— Are there any projects or activations that you plan to implement as part of cooperation with the club?

Nikita Lobodin: We are discussing several joint initiatives, special attention will be paid to social projects. We will soon announce the details of the project aimed at developing the fan community. We are finishing preparations and will be able to announce it soon. There will be personal promotions for Dynamo fans. We are currently discussing the release of a limited co-branding line of devices. And, of course, we will come up with a technique for journalists that will satisfy requests for work at such events.

— How do you assess the synergy of the partnership between sports and technology? Are there any plans to create content with DIGMA PRO with the participation of the team's football players?

Ilya Kedrin: Our new concept is called Dynamo +vibe. Our values are clear from it. A young audience is important to us, it is important for us to be modern and innovative. In this regard, our values synergize well with the values of DIGMA PRO. As for activations, we are able and love to do it. Of course, we will do them with the main team and the coaching staff.

— Did the fact that Dynamo is considered a contender for gold medals this season play a big role for you?

Nikita Lobodin: In our analysis, of course, we also took into account this possibility, but I would not say that this was the main thing. The main thing that we liked was a young, ambitious, creative team both on and off the field. Dynamo has a very qualified management team. We liked their approach. As the club staff said, it is important for them to compete not so much with other teams for attention, but with guests and residents of the capital, where they want to spend their cultural leisure. Even Dynamo invited a lot of media stars and performers to pre-season tournaments, which is very responsive to a new audience. We really liked the Fraternal Cup, which attracted a lot of attention from fans and the media. We will be glad if such tournaments will develop and expand.

Our brand preaches three key areas – music, sports and education, and Dynamo combines everything we like. Our main mission is to help people take a step towards their development. That's what we agreed on.

— What benefits will the club get from this cooperation?

Ilya Kedrin: We have already talked about the synergy of brand values, about the overlapping audience. The motto "Dynamo" speaks of moving towards a new one, and in this movement we are close to DIGMA PRO. We will get this movement to the new, the synergy of our audiences and the high-quality equipment that we will use.

— How does your brand plan to integrate its products into the club's infrastructure?

Nikita Lobodin: We are considering this possibility and are studying the needs of the club. I would not like it to be just for show. If the team and the coaching staff have relevant requests, we will provide as many devices as necessary.

Konstantin Tyukavin, who received a 65-inch TV as a gift from the new partner of the club, also answered several questions.

— Konstantin, how do you assess the team's readiness for the start of the championship?

— We will evaluate during the season, the preparation was good, the training camps, as always, were difficult for the players. I hope everything will be fine, the highest goals are the trophy.

— How important is participation in such sponsorship events for football players?

— Everyone understands perfectly well that it is necessary to attract new sponsors, and this is only a plus for Dynamo. You can see for yourself how many we have, so the club is working in the right direction.

— Most football players prefer Apple technology. Are you ready to go against the trend and choose a new brand?

— Let's see, I'm not familiar with DIGMA PRO technology yet, but I think they have high-quality products. I will evaluate them and then answer this question.