Dynamo Football club announces the extension of cooperation with the official sponsor in the "water" category – Senezhskaya.
The partnership, which will celebrate its 10th anniversary next year, continues to thrive, strengthening ties between the brands at all levels – from the main team to youth academies.
Over the nine years of fruitful collaboration, Dynamo and Senezhskaya have implemented numerous joint projects that go beyond traditional sponsorship. The partners actively develop social initiatives, organizing charity events, challenges, and giveaways for fans, strengthening the club's community. During this time, athletes and fans have consumed approximately 5 million bottles of Senezhskaya water – a volume comparable to filling an entire Olympic swimming pool – clearly demonstrating the scale and strength of the partnership.
A key aspect of the partnership is providing high-quality drinking water to athletes and the younger generation of football players. The Senezhskaya brand supplies water to five branches of the Dynamo Children's Academy—in Voronezh, Ulyanovsk, Veliky Novgorod, and Kaspiysk—as well as the club's main training base in Novogorsk. Senezhskaya products are also exclusively available in the corners and restaurants at the VTB Arena stadium, providing comfort and quenching the thirst of thousands of fans during matches.
One of the unifying concepts of the partnership is the Senezhskaya brand philosophy – "With Love for the Game." Last year, Senezhskaya and Dynamo launched this concept, infusing it with new meanings and initiatives. Among the various activities, the most memorable was the vibrant Kiss Cam at home matches, during which two marriage proposals took place – moments that became a symbol of genuine love not only for the game but for life. FC Dynamo fully supports this idea, promoting it at the stadium and actively broadcasting it on social media.
— We highly value the Senezhskaya brand's reliability and commitment to shared values. Ten years of partnership is a significant period, demonstrating mutual trust and the effectiveness of our collaboration. "It's especially important to us that Senezhskaya cares not only for the main team, but also for our Lev Yashin Academy and Dynamo children's schools across the country, contributing to the development of young talent and the formation of healthy habits from childhood," noted Dmitry Mankin, Commercial Director of FC Dynamo.
— We are proud to have remained part of the large Dynamo family for almost ten years. For us, this isn't just sponsorship, but sincere support of sports and a healthy lifestyle. The 'With Love for the Game' concept perfectly reflects our philosophy: caring for everyone—from the star player of the main team to the young footballer in the regional academy. We are pleased to continue this journey together with Dynamo and thank the club for its trust," commented Alexander Ivashkin, Commercial Director of Senezhskaya.
The new agreement marks the continuation of a successful alliance aimed at further developing joint projects, strengthening brands, and supporting Russian football at all levels.