Football club Dynamo Moscow and the online insurance company Luchi have extended a partnership agreement that goes beyond the classic insurance cooperation.
The partnership between Luchi and Dynamo began last October and became one of the first examples of a conscious union of business and sport around the theme of caring for people. Since then, this collaboration has developed into a sustainable platform that combines insurance, preventative care, and social responsibility.
The partner's prompt assistance in treating the club's players is also noteworthy. For example, in April of this year, during an away match, our team's midfielder, Artur Gomez, suffered an Achilles tendon rupture. Luchi Insurance Company quickly resolved all the bureaucratic issues and facilitated the player's admission to the clinic, additional examination, and surgery.
Pavel Pivovarov, General Director of FC Dynamo: "We are always pleased to extend our partnership with our partners. This extension is a sign that we have recognized each other, that we are like-minded individuals, that we are moving forward and developing our partnership. This is exactly what happens with our premium partner, the insurance company "Luchi," which we congratulate on its 10th anniversary. Our cooperation is broad and constantly expanding. We are in constant communication; our partners respond, select the services we need, and we always successfully resolve any challenges that arise. I thank the management of "Luchi" for always staying in touch with us."
Together with Dynamo, "Luchi" launched a number of significant social initiatives that touched on the important topics of health, support, and charity. One of the most notable was the special project "11 Silent Men," created with the support of the project "There Was Chemotherapy, But We Broke Up." The photo exhibition was dedicated to men who openly shared their experiences battling cancer.
Together with the Konstantin Khabensky Foundation, Luchi and Dynamo implemented an initiative combining sport and charity. At the match against Akhmat, a ten-year-old Dynamo fan, a beneficiary of the foundation, performed a symbolic kick of the ball with his family. Spectators had the opportunity to donate to the foundation, and a special donation campaign video was shown on stadium screens.
Mikhail Belyandinov, founder and chairman of the board of Luchi, said: "For us, this isn't just a collaboration, but a union of philosophies: sport and insurance. We believe that health insurance should be a service that helps people live more actively, recover faster, and feel confident in any situation. Our partnership with Dynamo demonstrates how technology, trust, and professionalism can create a culture of health and responsibility—on and off the field."
Furthermore, the partners launched a health insurance project for Dynamo fans. Luchi's voluntary health insurance program, with special terms for fans, allows everyone to secure reliable medical coverage for themselves and their loved ones—a step that unites fans and the team with a shared vision of safety and care.
Mark Sanevich, founder and CEO of Luchi: "Our company has an ambitious mission—to transform insurance from a complex and tedious process into simple, honest protection you can trust. Our partnership with Dynamo helps us bring this idea to life: we demonstrate that insurance isn't a formality, but a tool for confidence and caring for people. Thanks to the club's strong image and its focus on the younger generation, we are together shaping a new understanding of security—for athletes, employees, and fans."