On Wednesday, May 26th, the award ceremony of the annual MarSpo Awards in the field of sports marketing was held.
The expert jury gave the second place to Dynamo for the special program «Season» which had become an alternative to the traditional season ticket program in the context of the pandemic. This award was attributed to the club in the category «Best anti-crisis solution in sports marketing». The club program consisted of five series. Each of them was a mini-season ticket for three home matches.
Dynamo also received a bronze prize in the category «Best organization of work with fans during a sports event (matchday)». The jury evaluated projects based on their innovation, coverage, fan audience growth, positive feedback, and partner integration.
MarSpo Awards is a professional award for sports clubs, federations, leagues, brands and agencies that use sports marketing tools in their activities most effectively.
In February, Dynamo also got the Sport Business Awards prize in the category «Matchday of the Year», and the VTB Arena was recognized as the «Stadium of the Year».