On Tuesday, April 29, Dynamo Moscow football club and Baltika Brewing Company signed a partnership agreement until 2027.
The solemn signing of the document took place in the BetBoom House of Dynamo in GUM on Red Square. The ceremony was attended by Pavel Pivovarov, CEO of Dynamo, and Alexander Sviridov, Director of the Moscow – Center sales division of Baltika.
As part of the contract, the company will conduct pre-match activities for fans at Dynamo home games and will receive branding opportunities at VTB Arena. In particular, non-alcoholic beer "Baltika 0" will now be presented at the club's events.
— We are glad that we will cooperate with the largest producer of beer drinks on our market. Dynamo is a club with a legendary history, and we offer you an extensive, even to a certain extent historical package of options. I hope that our cooperation will develop," said Pavel Pivovarov.
After signing the contract, the parties exchanged exclusive jerseys with the number "35", symbolizing the anniversary date for Baltika, founded in 1990.
— For us, as a company with a rich 35-year history, it is especially valuable to support projects that become part of the heritage of Russian sports. Every club we work with is unique, and Dynamo is proof of that. As part of the implementation of our strategy to support sports, we respond to the request of fans who want to watch a beautiful game and enjoy their favorite drink. We are sure that an active lifestyle, a good game and a culture of beer consumption can be harmoniously combined at stadiums," said Alexander Sviridov.
Representatives of Dynamo and Baltika expressed solidarity on the issue of returning beer sales to stadiums. In their opinion, when the ban is lifted, the sports industry will receive an additional impetus for development, and the number of fans in the stands will increase.
— As for the ban on the sale of beer at stadiums, we have consistently supported the initiative to lift this ban for many years. This is not even an economic issue, but rather a matter of changing the format of spending time at the stadium. Beer is a companion of leisure, which we try to organize for our fans. It is also a matter of increasing attendance, which will affect the attraction of new sponsors. This is an important moment for football in general, so we continue to support this initiative," Pavel Pivovarov added.
Baltika is one of the largest producers of consumer goods in Russia. The company's portfolio includes 50 national and regional beer brands, as well as an energy drink. The company operates 8 factories, 2 malt houses and implements its own agricultural program. Thanks to world-class quality, the company's brands have been awarded more than 700 Russian and international awards at professional and consumer competitions.