Dynamo FC and Senezhskaya drinking water brand have extended their partnership agreement

This year marks the 10th anniversary of the partnership — a significant milestone for both the club and the brand, underscoring the success of a mutually beneficial collaboration that continues to evolve with each passing year.

For a decade, Senezhskaya has supplied high-quality drinking water to all of Dynamo’s primary teams at their training base in Novogorsk, as well as to young players at the Lev Yashin Central Academy and its branches across Russia — including those in Voronezh, Ulyanovsk, Veliky Novgorod, and Kaspiysk. Furthermore, Senezhskaya’s premium products are exclusively available at kiosks and restaurants within the VTB Arena, helping thousands of fans quench their thirst during matches.

Throughout their collaboration, Dynamo and Senezhskaya have carried out numerous joint initiatives that go well beyond traditional sponsorship. A highlight from last season was an activation during the club’s home matches, where fans wrote heartfelt messages to their favorite players on jerseys that the players later wore with great pleasure. The partners also regularly organize charity events and prize giveaways for fans, helping to strengthen the community surrounding the club. Over these 10 years, athletes and fans have consumed more than 5 million bottles of Senezhskaya. If you were to lay these bottles out across the pitch at the VTB Arena, you could completely cover the football field more than 50 times over.

At the heart of this partnership lies the Senezhskaya brand philosophy — "With Love for the Game" — a concept that the club actively promotes both at the stadium and across its social media channels.

"Ten years is a duration that turns a partnership into a part of the club’s history." Throughout this time, Senezhskaya has remained a reliable partner, caring for every member of the Dynamo family — from the first-team players to the youngest prospects at the Lev Yashin Academy and our regional branches. Renewing our agreement during this anniversary year is a testament to our mutual trust and the conviction that we can achieve even more together. We have new projects in store for our fans, and we are grateful to Senezhskaya for continuing this journey alongside us,” noted Dmitry Mankin, Commercial Director of Dynamo.

“I have been a Dynamo fan since childhood, so I know exactly what it means to stay loyal to one’s club — regardless of the results, wins, or losses. For me, these ten years of partnership between Senezhskaya and Dynamo represent much more than just a milestone. It is especially rewarding to see that our support extends beyond the first team to the young players in the Academy — those who currently dream of one day stepping onto the pitch in the white-and-blue kit. A great deal has changed in football over the last decade; a new generation of players and fans has emerged, yet the love for the club remains constant. We are truly pleased to have stood by Dynamo’s side all these years,” said Alexander Ivashkin, Commercial Director of FKPCHF BOBIMEX LLC (the producer of Senezhskaya water).

In the upcoming season, fans of the ‘white-and-blues’ can look forward to new joint campaigns, challenges, and, of course, refreshing, healthy drinking water from Senezhskaya.