The Dynamo Moscow football club and the DIGMA brand of digital devices and electronics have signed a new partnership agreement until the end of the 2026/27 season.
On August 19, the contract between electronics brand DIGMA and football club Dynamo Moscow was extended during the home match against Krasnodar at VTB Arena. The agreement runs through the 2026/27 season and confirms DIGMA's status as the club's exclusive technology sponsor in the TV, laptop, and monitor categories.
Over the past year, team members have appreciated the reliability of their partner's equipment, and fans have enjoyed discounts on high-quality electronics. The partnership between DIGMA and Dynamo Moscow is built on shared values: accessibility of technology, forward momentum, and a passion for winning. These principles have successfully formed the foundation of all joint activities.
Last season, the brand was widely represented during the club's matches and media events. A special area was set up at the stadium where visitors could play games on tablets and receive gifts. Our sponsor presented valuable prizes to the most enthusiastic fans in the stands: tablets, laptops, and even large-screen televisions.
Particularly memorable was the special project "Daddy the Coach," in which Dynamo players shared how their fathers influenced their careers. Konstantin Tyukavin, Kirill Panchenko, Daniil Fomin, and Timofey Marinkin appeared on camera with their parents.
Continuing this theme, we held a touching event with our sponsor on Father's Day, where anyone could leave their wishes, which were then broadcast on the giant screen at VTB Arena during the match.
Over the course of their year-long partnership, DIGMA and Dynamo have not only strengthened their image as modern and innovative brands but also created unique opportunities for fan engagement. The success of the first season laid the foundation for further long-term cooperation: in the 2026/27 season, prizes will be awarded to fans in Stand D at every Dynamo home match.
We look forward to an even more fruitful collaboration in the new season, which will help all members of the large Dynamo family integrate modern technological solutions into their lives.
"We are extending our cooperation with DIGMA, which means that the first year was a success for both sides. Our partner produces wonderful, high-quality, cool domestic equipment. It's no secret that many things are being digitized in football right now, and artificial intelligence adds a lot of possibilities to this. Our digitalization takes place using DIGMA technology, which has proven itself to be very convenient, reliable and multifunctional. We see a lot of good reviews from a wide variety of fans – office workers, students, gamers. We would like to wish success to our partner so that our cooperation remains useful and positive," said Dmitry Mankin, Commercial Director of Dynamo FC.
"Dynamo and I have in common not only the letter "D" at the beginning of the name. We are united by the movement — towards new technologies, new victories, new heights. DIGMA is a brand for those who are ready to move forward, and Dynamo is the perfect partner to embody this philosophy. A year ago we relied on the synergy of innovation and sport, and this season has proved us right. The extension of the contract with Dynamo is not just a formality, but a reward for joint work that has brought real results. We have seen how our technologies are becoming part of the life of the club and its large community, and we are ready to move on, making football even more technological and accessible for every fan. The extension of our cooperation is a logical result of a year spent on the same wave, and a confident step into the future," said Arina Smirnova, brand director of the Private Labels division.Merlion as part of the signing of a new agreement for the next season.
Maria Starostina, DIGMA's leading brand manager, added: "For us, Dynamo is more than a club, it's a community. We don't just supply equipment, we create emotions. Last season we gave the fans new leisure opportunities at the stadium and launched important social projects. In the new season, we will try to double this energy by introducing even more interactivity and care. Together with Dynamo, we are building a future where progress is available to everyone."